Como pez en el agua, una propuesta didáctica a partir del análisis de la imagen publicitaria

RUTH ZENAIDA YUSTE ALONSO

"Como pez en el agua, una propuesta didáctica a partir del análisis de la imagen publicitaria," El Guiniguada, Revista de investigaciones y experiencias en la formación del profesorado no. 20, 2011, p. 197-213.

Abstract

Imagery goes often unnoticed in teaching foreign languages, as it is considered apparently irrelevant from a linguistic perspective. However, images in general, and advertising images in particular, have a powerful verbal background, and thus, are not exempted from being communicative. The pedagogical proposal Como pez en el agua tries to demonstrate the viability of advertising imagery as a pedagogical instrument and how its classroom analysis can develop communicative competences and skills as well as a useful critical, analytical spirit in today’s society.

 

Key words: teaching, Spanish as a foreign language, imagery, advertising.

[More information]

 

2011

Read document: 

[Spanish]    

Lindolenex © 2016-2020

  • Twitter Clean Grey
  • LinkedIn Clean Grey