Lindolenex
Lingüística Aplicada a la Docencia de la Lengua Extranjera
su Literatura y Traducción
Como pez en el agua, una propuesta didáctica a partir del análisis de la imagen publicitaria
"Como pez en el agua, una propuesta didáctica a partir del análisis de la imagen publicitaria," El Guiniguada, Revista de investigaciones y experiencias en la formación del profesorado no. 20, 2011, p. 197-213.
Abstract
Imagery goes often unnoticed in teaching foreign languages, as it is considered apparently irrelevant from a linguistic perspective. However, images in general, and advertising images in particular, have a powerful verbal background, and thus, are not exempted from being communicative. The pedagogical proposal Como pez en el agua tries to demonstrate the viability of advertising imagery as a pedagogical instrument and how its classroom analysis can develop communicative competences and skills as well as a useful critical, analytical spirit in today’s society.
Key words: teaching, Spanish as a foreign language, imagery, advertising.
2011
Read document:
[Spanish]